Ontario Consumer Confidence
According to the Conference Board of Canada, consumer confidence in Ontario edged lower in April 2019.
A near-record percentage of respondents still expect employment levels to hold steady. Even so, there was an uptick in the level of those expecting deterioration in the labour market over the next six months, although levels are still lower than the highs seen in 2015.
A vast majority of Ontarians still expect their budgets to hold steady over the next six months. The number of consumers who thought their budgets would stay the same in six months was up in April, whereas the number of respondents who were unsure fell.
The percentage of consumers who thought it was a bad time to make a big-ticket purchase moved up in April as fewer respondents expressed uncertainty on this topic.
According to the Conference Board of Canada, consumer confidence in Ontario posted a small rebound but remained at historically subdued levels in May 2020.
When asked about job prospects over the next six months, the number of respondents expressing pessimism remained near record levels. The number of respondents expecting deterioration in the labour market exceeds those expecting stability for the first time since 2012.
More consumers now expect their household budget will hold steady over the next six months compared to the number of those expecting deterioration, a sharp reversal from the previous month. There has been a noticeable increase in the number of respondents expressing uncertainty on their budgetary situation over the next six months.
Sentiment about making major purchases, like a home or a car, remained near the lowest level on record. The overall percentage of consumers who thought it was a bad time to make a major purchase skyrocketed in April as the percentage of those who were uncertain or thought it was a good time for major purchases moved sharply in the opposite direction.