Prairies Consumer Confidence
According to the Conference Board of Canada, consumer confidence in the Prairies moved up in July 2024.
Concerning job prospects over the next six months, the number of respondents expecting pessimism or optimism was little changed in July as the number of respondents who expressed stability remained at elevated levels.
Regarding expectations for their household budget over the next six months, the number of respondents expecting stability in their household finances moved higher compared to the previous month while the number of respondents expecting conditions to deteriorate edged lower.
Sentiment about making major purchases, like a home or a car, remains at historically subdued levels. The overall percentage of consumers who thought it was a bad time to make a major purchase continued to move lower in July as the number of those who were unsure or thought it was a good idea moved up.
Note: Based on 3-month moving averages.
