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National consumer confidence improved in
January 2012 after deteriorating in the previous month, according to the
Conference Board of Canada’s index of consumer
confidence. The upward tick in monthly consumer
confidence reflects an improved balance of sentiment regarding the timing
of a major purchase, household budgets and employment prospects over the
next six months. All regions recorded improvements in consumer confidence
compared to the previous month, with the exception of
Quebec. The balance of sentiment about household
budgets increased in January compared to December 2011. However, the
balance remains low compared to recent history. The national balance of sentiment towards
making major purchases, such as a home or a car, improved in January 2012
but remained in negative territory. A negative
balance of opinion means more households said it was a bad time to buy a
big-ticket item, such as a home or car, than said it was a good time to do
so. This is an important factor underlying the housing
market. The balance of sentiment for job growth prospects edged up in January from December’s three-month low, but remained in negative territory. This was the result of a decrease in the number of respondents expecting fewer jobs. A negative balance of opinion means more households said they expect the employment outlook to worsen in the next six months than said they expect it will improve. |
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The information contained in this report has been prepared by The Canadian Real Estate Association drawn from sources deemed to be reliable, but the accuracy and completeness of the information is not guaranteed. In providing this information, The Canadian Real Estate Association does not assume any responsibility or liability. Copyright© 2009 The Canadian Real Estate Association. All rights reserved. Reproduction in whole or in part is prohibited without written permission. |